Hello,
I am currently looking for new design challenges and new opportunities in 2024 with a focus on visual, UI, brand, design direction and marketing design.

Recently a Lead Visual/UI Designer at NTT DATA, I was part of the Tangity UK Design Team. I left NTT DATA in April of this year. More information about my roles and responsibilities at NTT DATA/Tangity will be coming soon.

Previously a Senior Visual/UI Designer at StoneX previous known as GAIN Capital supporting the City Index and FOREX global trading brands, working within the global Customer Experience, UX, Design, Marketing and Product teams.

My responsibilities at StoneX/GAIN Capital were to ensure that all brand visual content across all product marketing channels such as websites, mobile trading apps, campaigns, social media, email, digital printed media, is consistent, compliant and meets the objectives of the Brand, Acquisition, Customer Experience and the Product teams.

We launched the new Forex mobile trading app in September 2019, a year long project which I was part of the Platforms UX/Design team, collaborating closely with my UX colleagues, project managers, stakeholders and the development team. I led the visual design, brand and UI language of the new app. Establishing the new UI pattern and component library and aligning the product with the Forex brand.

Lead the design refresh project of the Forex brand and the new responsive website. We created a new brand experience for Forex in-house and slowly started to roll out the new visual design alongside our new UX and content strategy. We used a CSM called Sitecore who worked closely with us to develop the new site. I was responsible for the management of the small visual design team working on multiple tasks on the project delivering mobile and desktop responsive page design to a new UI pattern and component library, icon suite and supporting template driven marketing modules. Part of a wider team of in an Agile delivery model.

I was previously employed at Mudano on a contract basis prior to StoneX. I was based onsite client side at the Lloyds Banking Group in Liverpool Street within the Chief Data Office team. Working in financial services proved to be very challenging and rewarding at the same time. Visual storytelling was key to delivering the data narrative projects in a variety of mediums.

I was part of a small design and content team onsite which consisted of myself leading the visual design tasks, my content lead writer and a project manager. We aliased directly with the CDO stakeholders to understand their project needs and requirements.

We approach each project with limited knowledge of the complex data content but try to deliver the solution in simple easy to understand visual communication deliverables.

I was previously employed by NHS Digital. Part of the NHS Choices and NHS UK BETA transformation programme. I left NHS Digital in June 2017 to look for fresh new design challenges and opportunities in new sectors with new clients and brands. 

At NHS Choices / NHS UK is was part of the BETA transformation programme. Part of a cross functional agile team consisting of UX Designers, UR specialists, Content Designers, Developers and Project Managers where required project by project. Working  within three streams of work; NHS Choices, Campaigns and the NHS UK Beta Transformation project.

I am Visual and UI design focused, familiar with working in an agile team environment focusing on User Centred Design and collaboration across, research, user needs, rapid prototyping, testing and iteration! Aligned with UX best practise.

A seasoned digital professional previously employed in a very challenging Public Sector environment (NHS Digital) working on Government digital health projects. The limitations were the biggest challenges, but you needed to turn those obstacles into design solutions. Audience demographic, accessibility, minimal, functional, clean visual design where the user comes first. 'UCD' were the core design principles at NHS Digital. "Don't ask how should it look, ask what must it do" that is the Governments mantra approaching digital information. "We are not designing an information service for one persons choice or tastes, but sixty million users!" where government health information needs to be reliable, clear, accurate, easy to use and accessible to a wide demographic audience of users aged between 8 and eighty eight using various devices.

NHS Choices (www.nhs.uk) is Europe’s largest health information site receiving 60 million users per month. My role at NHS Digital as Senior Visual Designer covered both digital and print projects, working iteratively with project managers and stakeholders both internally and externally. I was also responsible for the management and mentoring of a small creative design team consisting of middle weight and junior visual designers. The UX & Design team sat in Technology Delivery within the programme structure.

I am driven by a passion to create brand experiences that deliver quality products with measurable results. I specialise in balancing form, function and distinct visual design solutions across digital platforms.

My work and how we worked at NHS Digital changed dramatically over the seven years I worked there. We moved away from the Waterfall process into an Agile environment, with mixed results. Very much on an Agile learning curve with each new project. Colleague collaboration from other skill sets has become more vital in my role in delivering work. I no longer design from the heart, it's more with the head these days with evidence based user research, UX support and input, but that might be just the nature of the current projects I'm working on.

I produced over three hundred projects for NHS Digital over the seven years I worked there from small day-to-day jobs, medium size projects to large campaign build projects. My work here is very much pigeon holed in the digital health environment and won’t suit some people’s tastes and opinions. This is obviously displayed in the work on show. I’m only displaying projects which I feel have any worth as portfolio pieces from my time working at NHS Digital.

Working on the NHS Digital project was unlike anywhere else I have worked, both good and bad. There was a passion displayed by my colleagues who believe they were delivering an essential digital health service to the wider public, which was infectious.

Originally from South Wales I have lived and work in London for over twenty five years. My partner Susana is from Lisbon, Portugal and we have two young children Isabella 11 and Pearl, who is now 9. They take up a considerable chunk of our time at the moment. I enjoy going to carboot sales and flea markets looking for old found photography and printed ephemera for collage work and have recently started to learn the drums.

Over the last seventeen years I have been managing a chronic eye condition which only effects one eye. I have had numerous surgical procedures regarding the conditions with varying results. It is a life long manageable condition but surgery is an on going factor.

Brands I have worked with over the last twenty years:

Lloyds Banking Group       NHS       Department of Health       eBay   Autotrader       3M       TESCO       Chevrolet       Nissan       Navman    Navteq       HP (Hewlett Packard)       Camelot (National Lottery)